China Internet – Interoperability is Coming Closer - Global X ETFs Hong Kong

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China Internet – Interoperability is Coming Closer

By: Jeff Huang

On 5 September, Taobao issued a proposal to include WeChat Pay as an additional payment channel, and indicated that WeChat Pay will gradually open to all Taobao & Tmall merchants starting 12 September. The announcement comes after the completion of Alibaba’s three-year Antitrust rectification work, and is preceded by several rounds of small scale testing as reported over the past 2 years. This could mark the further opening of China internet ecosystems as the results of industry dynamics changes and regulatory push.

Implications

The new partnership could be a win-win deal for both Alibaba and Tencent, though direct impact is likely to be marginal at current stage. For Alibaba, the inclusion of WeChat Pay offers optionality for Taobao & Tmall to tap into new users, especially in lower tier cities, which also sustains its effort to drive GMV growth under current competitive market. This also aligns with its strategy to enhance user experience through offering more flexible payment options. For Tencent, the collaboration could support the transaction volume for WeChat Pay, potentially mitigating the headwinds on its Fintech revenue amid soft consumer sentiments.

Potential further partnerships between both parties should have more significant impact. Taobao and Weixin have been collaborating on advertising over the past few quarters, and the direct access to Taobao through Weixin ads brings incremental high quality user traffic to the eCommerce platform, especially during key shopping festival such as D11 last year. The new partnership in payment might pave way for further opening of ecosystem to each other, with possibility for Taobao & Tmall to open mini-program in Weixin. This could help Alibaba tap into over 1bn users in Weixin, among which c.247mn users do not have Taobao APP installed in China (Goldman Sachs, Questmobile). For Tencent, this could lead to higher payment and advertising revenue from Taobao merchants.

Industry-wide, we believe the collaboration marks a milestone for the interoperability among China internet ecosystems. Historically, major internet companies have been building walled garden to keep traffic, user, and data in a closed ecosystem, starting from 2008 when Taobao prohibited Baidu from indexing its content. This approach gave rise to a number of ‘Super Apps’ with comprehensive functions and hundreds of millions of users in China, but at the expense of user experience and a fair competition environment, which led to user complaints and regulatory attention. In September 2021, MIIT hosted a meeting with major communication services apps providers and required opening up direct access to external links within platforms, calling for a more open China Internet. In addition to regulations, the peaking of internet users in China also urge companies to seek for incremental traffic, arguably from other ecosystems, thus accelerating interoperability among Chinese internet ecosystems. Ultimately, we believe a more open internet and more benign environment should be beneficiary for major internet platforms in a slower growth market.

Though soft macro and slowing traffic continue to weigh on revenue growth, rapid ramp up in shareholder returns, expanding margin, and undemanding valuation define the unique positioning of Chinese internet stocks. Tencent, Alibaba, and other major internet platforms are key holdings in Global X MSCI China ETF (3040 HK) and Global X Hang Seng TECH ETF (2837 HK).

Related Global X ETFs’ Product1

Global X MSCI China ETF (3040 HK) Global X Hang Seng TECH ETF (2837 HK)
Inception Date 17 June 2013 30 March 2023
Reference Index MSCI China Index2 Hang Seng TECH Index2
Primary Exchange Hong Kong Stock Exchange Hong Kong Stock Exchange
Ongoing Charges Over A Year 0.18% p.a. 0.44% p.a.
Product Page Link Link

Ongoing Charges Over A Year: The Fund adopts a single management fee structure, whereby a single flat fee will be paid out of the assets of the Fund to cover all of the costs, fees and expenses of the Fund. The ongoing charges figure is an annualised figure based on the ongoing expenses of the Fund, expressed as a percentage of the Fund’s average Net Asset Value of the Listed Class of Units of the Fund over the same period. This figure may vary from year to year. The Fund adopts a single management fee structure, whereby a single flat fee will be paid out of the assets of the Fund to cover all of the costs, fees and expenses of the Fund. The ongoing charges of the Fund  is equal to the current rate of the management fee of the Listed Class of Units of the Fund. For the avoidance of doubt, any ongoing expenses of the Fund exceeding the ongoing charges of the Fund (i.e. the management fee) shall be borne by the Manager and shall not be charged to the Fund. Please refer to the Key Facts Statement and the Prospectus for further details.

Authored by:

Jeff Huang

13 Sep 2024

Date : 13 Sep 2024

Category : Research & Insights

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