K-Pop Demon Hunters: K-Pop Wave Continues - Global X ETFs Hong Kong

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K-Pop Demon Hunters: K-Pop Wave Continues

By: Lizzy Liu

“K-Pop Demon Hunters”, an American animated musical fantasy film produced by Sony Pictures Animation and released by Netflix, follows a K-pop girl group, who live double lives as stars and demon hunters. Since its June 20 debut, the film has been dominating international charts, ranking No. 1 in 26 countries and landing in the top 10 in 93 countries within its first week of release, according to Prestige. Viewership has proven exceptionally strong not only across Asia but also in the US and European markets like France and Germany. The film’s soundtracks also shot into the top of charts. Billboard reported the movie soundtrack “Golden” reached a new peak of No. 4 on Billboard Hot 100, while songs like “Your Idol,” “How It’s Done” and “Soda Pop” continue to perform well on daily U.S. and global streaming charts.

Beyond K-Pop music, we believe the global phenomenon of Korean culture showcased in the film could also create spillover potential for other Korean exports like K-food and K-beauty. For instance, a scene featuring K-pop stars eating cup noodles could trigger attentions to Buldak Ramen under Samyang Foods (003230 KS) and Shin Ramyun under Nongshim (004370 KS), two of the ETF’s constituents. Similarly, the characters’ styles and makeup are likely to spark consumer interest in K-beauty products, benefiting Korean cosmetics companies. We believe this heightened global exposure will significantly boost international awareness and acceptance of K-food and K-beauty, paving the way for their wider global proliferation.

The popularity of “K-Pop Demon Hunters” once again reaffirms the continuing K-pop and cultural wave in the global stage. We expect this ongoing trend to continuously provide a halo effect towards Korean goods such as cosmetics and packaged food. Global X K-pop and Culture ETF (3158 HK) provides a uniquely targeted exposure to Korean companies representing K-pop & content, food and beauty sectors.

Global X K-pop and Culture ETF
(3158)
Listing Date 19 Mar 2024
Reference Index Solactive K-pop and Culture Index
Primary Exchange Hong Kong Stock Exchange
Total Expense Ratio 0.68% p.a.
Product Page Link

Source: Mirae Asset; Data as of July 2025.

 

Authored by:

Lizzy Liu

23 Jul 2025

Date : 23 Jul 2025

Category : Research & Insights

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