Capturing the Rally of K-pop - Global X ETFs Hong Kong

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Capturing the Rally of K-pop

By: Lizzy Liu

Korean market has rebounded YTD under easing political risks since last Dec, while the K-pop sector has notably outperform Kospi in the past few months. Echoing our previous call on K-pop sector (Korea Entertainment – Ready for Revival),  we maintain a positive outlook for the K-pop industry in 2025, fueled by the return of top artists, the rising momentum of emerging artists, the lift of the overhang risk associated with NewJeans and HYBE dispute, as well as China rebound and low base. Comparing with traditional manufacturing goods, we believe that the unique cultural characteristics of K-pop content and its lower tariff risk will drive its sustained growth not only in China but also globally. The four leading Korean entertainment companies (JYP, HYBE, SM and YG) together accounted for 37% of the Global X K-pop and Culture ETF (3158 HK).

We expect robust earnings growth for the leading 4 entertainment companies in 2025, mainly supported by top artist come back and new artist ramp up.

  • HYBE (352820 KS): BTS’s comeback, combined the continued growth of fan bases for emerging artists, is poised to support revenue growth. Recently, BTS member J-Hope announced his first solo world tour, featuring 31 concerts across 15 cities. Additionally, BTS is likely to celebrate the 10th anniversary of their album Young Forever with a special release. BTS is also expected to comeback in full group in 2H25 with their military service finished, likely followed by a world tour in 2026. Meanwhile, the US-based girl group Katseye is gaining notable traction and steadily expanding its fan base in US, with Spotify streams in 4Q24 more than doubling QoQ. To leverage this growth, HYBE plans to further refine and strengthen its localization strategies in the US market moving forward.
    Additionally, the overhang risks associated with New Jeans have been alleviated, as New Jeans announced their departure in Nov 24.
  • JYP Entertainment (192820 KS): JYP is experiencing robust growth in the global fandom of its established artists, particularly Stray Kids. The group is anticipated to attract an audience of 1.7 million during their ongoing world tour, dominate (2024-2025), nearly three times larger than their previous tour, MANIAC (2022-2023). Meanwhile, JYP’s new boyband, KickFlip, which debuted on January 20, is also gaining traction, showcasing its improved competitiveness among new artists. KickFlip introduces a unique style not seen in JYP’s existing acts, reducing the likelihood of fan base cannibalization within the company’s artist lineup.
  • SM Entertainment (041510 KS): Aespa and NCT Dream are currently key revenue contributors for SM. The company is also gaining momentum with new artist lineup, having recently debuted a girl group called Hearts2Hearts in February. The current competitive landscape appears favourable, particularly in light of the recent slowdown of NewJeans. Additionally, SM has announced a detailed schedule for their upcoming boy group project, SMTR25. This includes their show up in SM Town Global Tour in 1Q25, the release of an introduction film in 2Q, promotional activities in 3Q, and preparations for debut in 4Q, and a final debut likely in 1H26E.
  • YG Entertainment (122870 KS):  YG has announced Blackpink’s world tour in 2025, and the members have recently released solo songs with global hits such as “APT” by Rose, keeping their fans engaged and excited and gaining traction.  Meanwhile, company earnings are also to be supported by legacy group such as 2NE1’s concert and younger group BabyMonster’s positive moment with album sales, and their 2025 World Tour.

China market is expected to rebound post a challenging 2024. Export data demonstrated a significant recovery in the second half of 2024, after a prolonged period of stagnation since June 2023. Additionally, Chinese government has waived visa requirements for South Koreans, signalling positive signs for improved business conditions. Growing optimism about a potential reopening of the Chinese market has further bolstered investor confidence.

Moreover, we believe that the unique cultural characteristics of K-pop content, along with its relatively low replaceability and minimal tariff risk, will contribute to its sustained growth not only in China but also in the global market, especially when compared to traditional manufacturing goods.

 

Global X K-pop and Culture ETF
(3158 HKD)
Listing Date 19 Mar 2024
Reference Index Solactive K-pop and Culture Index
Primary Exchange Hong Kong Stock Exchange
Total Expense Ratio 0.68% p.a.
Product Page Link

Source: Mirae Asset; Data as of February 2025.

Authored by:

Lizzy Liu

19 Feb 2025

Date : 19 Feb 2025

Category : Research & Insights

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